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Discover exclusive tips, art itineraries and curiosities about Florence directly from the Donati Luxury Tower team.

Florence Déco: 1920s atmospheres in the heart of the city

The exhibition “Florence Déco. 1920s Atmospheres”, scheduled at Palazzo Medici Riccardi from 2 April to 25 August 2026, offers a fascinating journey into the decade that helped define the city’s modern taste. Ceramics, furniture, jewellery, textiles, fashion and graphic design tell the story of a period of extraordinary creativity, when Florence was in dialogue with the great international capitals of design.

Exclusive experiences in Florence: a luxury stay in the city centre

Summer in Florence makes the city easier to savour. The days grow longer, the historic centre fills with light, and the city invites you to slow down: a visit in the morning, a pause in the afternoon, an aperitif with a view as the sun begins to set.

Calcio Storico Fiorentino: Florence’s most intense tradition

During Pitti in Florence, the city changes pace. The days fill with appointments, showrooms, presentations and dinners, and everything becomes a question of time: how much of it you lose in getting around, how much you are able to keep for yourself, and how easily you move from work into a more relaxed dimension.

Pitti in Florence: where to stay to experience the fair and the city

During Pitti in Florence, the city changes pace. The days fill with appointments, showrooms, presentations and dinners, and everything becomes a question of time: how much of it you lose in getting around, how much you are able to keep for yourself, and how easily you move from work into a more relaxed dimension.

Summer in Florence: a luxury stay with exclusive benefits

Summer in Florence makes the city easier to savour. The days grow longer, the historic centre fills with light, and the city invites you to slow down: a visit in the morning, a pause in the afternoon, an aperitif with a view as the sun begins to set.

Spring in Florence: Historic Gardens and a Panoramic Rooftop

Spring in Florence is one of the times of year when the city finds its most harmonious rhythm. The light lingers longer, the gardens once again become part of the urban experience, and the city invites you to enjoy the outdoors at a different pace: slower, more elegant, more natural.

The Scoppio del Carro in Florence: history, symbols and meaning

Among the most iconic traditions of Easter in Florence, the Scoppio del Carro is undoubtedly the one that best reflects the city’s identity. Its origins date back to the Crusades, and even today this event preserves its symbolic value, turning Piazza del Duomo into a stage rich in history and meaning.

Easter in Florence: an exclusive stay in the heart of the city

There are times of the year when Florence reveals its most distinctive character. Easter in Florence is one of them. Beyond the beauty of the historic center and the light of spring, the city preserves one of its most iconic and deeply rooted traditions: the Scoppio del Carro, which every year draws locals and visitors alike to Piazza del Duomo.

Luxury Shopping in Florence: Italian fashion and addresses to know

Luxury shopping in Florence is a natural extension of the city itself: Renaissance palaces, historic streets and outstanding boutiques become part of the experience. Here, shopping often carries a cultural context — and, when chosen well, it becomes a journey shaped by style, craftsmanship and time well spent.

Bleisure Travel: when business and leisure meet

A business trip is no longer (just) a sequence of meetings. Increasingly, a work trip becomes an opportunity to add an extra evening, extend the stay by a day, or simply carve out quality time between appointments. This evolution is what we now call bleisure — business + leisure — commonly referred to internationally as bleisure travel.

Contemporary Art in Florence: a guide to places to discover

Florence is naturally associated with the Renaissance, yet in recent years it has developed an increasingly interesting dialogue with the present. Temporary exhibitions, project spaces, cultural districts and private galleries make contemporary art in Florence a vibrant part of the city — especially for those who want to experience it beyond the great classics.

Wellness in Florence: a luxury stay in the city center

Wellness in Florence is a matter of rhythm. The city is intense, beautiful, full of stimuli. Precisely for this reason, choosing how to experience it — and where to return at the end of the day — makes all the difference.