During Pitti in Florence, the city changes pace. The days fill with appointments, showrooms, presentations and dinners, and everything becomes a question of time: how much of it you lose in getting around, how much you are able to keep for yourself, and how easily you move from work into a more relaxed dimension.

During Pitti in Florence, the city changes pace. The days fill with appointments, showrooms, presentations and dinners, and everything becomes a question of time: how much of it you lose in getting around, how much you are able to keep for yourself, and how easily you move from work into a more relaxed dimension.

Summer in Florence makes the city easier to savour. The days grow longer, the historic centre fills with light, and the city invites you to slow down: a visit in the morning, a pause in the afternoon, an aperitif with a view as the sun begins to set.

Spring in Florence is one of the times of year when the city finds its most harmonious rhythm. The light lingers longer, the gardens once again become part of the urban experience, and the city invites you to enjoy the outdoors at a different pace: slower, more elegant, more natural.

Among the most iconic traditions of Easter in Florence, the Scoppio del Carro is undoubtedly the one that best reflects the city’s identity. Its origins date back to the Crusades, and even today this event preserves its symbolic value, turning Piazza del Duomo into a stage rich in history and meaning.

There are times of the year when Florence reveals its most distinctive character. Easter in Florence is one of them. Beyond the beauty of the historic center and the light of spring, the city preserves one of its most iconic and deeply rooted traditions: the Scoppio del Carro, which every year draws locals and visitors alike to Piazza del Duomo.

Luxury shopping in Florence is a natural extension of the city itself: Renaissance palaces, historic streets and outstanding boutiques become part of the experience. Here, shopping often carries a cultural context — and, when chosen well, it becomes a journey shaped by style, craftsmanship and time well spent.

A business trip is no longer (just) a sequence of meetings. Increasingly, a work trip becomes an opportunity to add an extra evening, extend the stay by a day, or simply carve out quality time between appointments. This evolution is what we now call bleisure — business + leisure — commonly referred to internationally as bleisure travel.

Florence is naturally associated with the Renaissance, yet in recent years it has developed an increasingly interesting dialogue with the present. Temporary exhibitions, project spaces, cultural districts and private galleries make contemporary art in Florence a vibrant part of the city — especially for those who want to experience it beyond the great classics.

Wellness in Florence is a matter of rhythm. The city is intense, beautiful, full of stimuli. Precisely for this reason, choosing how to experience it — and where to return at the end of the day — makes all the difference.

There is a Florence that can only be discovered from above. A reserved, silent perspective, far from street level, where the city is observed without being crossed. At Donati Luxury Tower, the rooftop with heated pool becomes, in winter, one of the most meaningful spaces of the stay experience.

Winter in Florence is the season when the city becomes fully livable again. As temperatures drop and tourist flows naturally decrease, the historic centre changes its pace: distances feel shorter, time stretches out, and the experience becomes more contained, more fluid, more authentic.