A business trip is no longer (just) a sequence of meetings. Increasingly, a work trip becomes an opportunity to add an extra evening, extend the stay by a day, or simply carve out quality time between appointments. This evolution is what we now call bleisure — business + leisure — commonly referred to internationally as bleisure travel.
In Florence, bleisure works particularly well. The city is compact, rich in culture, and allows you to move from work to pleasure without having to “change cities.” At Donati Luxury Tower, in the heart of the historic center, we often welcome guests who choose to experience their business trip with a different rhythm: more curated, more private, more personal.
What a bleisure travel really means (beyond the definition)
Bleisure is not improvised tourism after work. It is a smarter way of traveling: reducing logistical friction, protecting your energy, and turning free time into an integral part of the stay.
In practical terms, it means one thing: having a base that allows you to work efficiently and then slow down immediately afterwards, without having to organize everything from scratch.
Why Florence is an ideal destination for bleisure travel
Florence concentrates within a few minutes’ walk what in other cities would require multiple transfers: iconic landmarks, galleries, boutiques and restaurants. This makes it possible to enjoy a short leisure window — an evening, half a day, or a full day.
When you stay in the historic center, the city is already aligned with your schedule: you do not have to choose between practicality and beauty.
What a bleisure traveler looks for in a luxury hotel
In bleisure travel, luxury means having control over your time. What truly matters is:
- central location (to move around without unnecessary transfers)
- discretion (silence, privacy, relaxed rhythms)
- on-request services (so you do not have to manage everything yourself)
- private experiences (when you want to enjoy Florence away from the crowds)
- flexibility (to adapt the stay to unexpected work commitments)
Donati Luxury Tower: a bleisure base in the heart of Florence
At Donati Luxury Tower, bleisure becomes natural because the experience is built around personalization and privacy. Upon request, we can organize tailored services and moments designed around your schedule.
Arrivals and transfers
For selected suites, private transportation to and from Santa Maria Novella station or Florence airport is available upon request at the time of booking. Alternatively, we can arrange shuttle services (for selected suites) and private drivers for business transfers or exclusive itineraries.
Curated evenings at the hotel
When you want to turn a free evening into an experience without wasting time:
- gourmet dinner in suite with personalized menus (upon request)
- personal chef & bartender (upon request)
- exclusive aperitif with panoramic views (upon request)
Energy recovery: private wellness
After a full day of work, recovery should not require additional travel. Upon request, we arrange in-suite massages and beauty treatments, delivered with the utmost discretion.
Shopping and craftsmanship, with a curated approach
If you want to include a leisure moment without spending hours on random choices, a personal shopper service is available (upon request): a precise way to discover Florentine ateliers, boutiques and craftsmanship.
A special day, curated in every detail
For guests who wish to celebrate an achievement, an anniversary, or simply close a business trip on the right note, we can personalize the suite with thoughtful details (upon request): fresh flowers, champagne and carefully selected touches.
The true luxury of bleisure
Bleisure travel works when you do not feel pulled by your commitments. It works when you can maintain efficiency and then immediately rediscover silence, comfort and a sense of control.
At Donati Luxury Tower, this balance lies at the heart of our hospitality: a stay where business and leisure coexist naturally — and with the discretion that a luxury hotel should always guarantee.
